Job Objective:
1. To create compelling AIoT content and communicate AIoT value propositions for leads generation campaigns.
2. To achieve regional Marketing-Qualified Leads (MQL) target through delivering relevant, business-aligned marketing campaigns and to support the progress of leads through sales cycle.
3. To build collaborative relationships with supporting stakeholders and agencies, digital & social media, PR and earned media, design house, etc. to ensure successful campaign execution.
Key Responsibility:
1. Craft and implement a comprehensive AIoT marketing plan aimed at enhancing brand awareness and driving demand within the North American market.
2. Design and execute strategic marketing initiatives utilizing a diverse mix of channels, including but not limited to industry events, webinars, website optimization, product pages, success stories, press releases, brochures, social media, videos, and other marketing collateral.
3. Focus on generating Marketing Qualified Leads (MQLs) through the deployment of effective lead generation strategies.
4. Communicate value propositions of ASUS IoT’s products and work with Product Marketing Manager to develop sales kits that support the selling process.
5. Manage regional marketing budget, ensuring appropriate return on investment (ROI). Produce regular reports and analysis of campaign outcomes.
6. Liaise with corporate and other regional marketing teams to optimize collateral, agency support and marketing resources, as well as drive brand compliance. Collaborate with external partners on joint marketing campaigns, when appropriate.